Remember this rule: 1 Credit = 15 minutes of Production Time.
How we're structured
With over 40 years of experience, we know how much time and effort it takes to do various levels of production quality, and we structure accordingly.
For instance, a Factory production is a quick, churned out piece. Like a machine cranking out widgets. Simple script, single voice, one music bed. If you write it and it takes us between 15 to 30 minutes to make, that’s one credit. These are your basic underwriting spots, or short simple sweepers.
Crafted productions take longer. There’s more copywriting sophistication. More Voices. Music beds that are better matched and/or edited to fit. Those take 2 credits.
Guild productions are like having a master craftsman produce one-of-a-kind high quality pieces. They could have voice actors, or custom music. These use all the tools of the trade to make an unforgettable, attention-getting, emotional message, and will be a minimum of 4 credits.
These credit rates are for productions less than 30 seconds. For 30 to 60 seconds just add one credit.
ADD-ONS
These credit quotes are for your script, our production. Add a credit if you want us to write it.
-Additional voices are one credit.
-Rush jobs are one credit.
-Credits also added for multiple signals or tags.