Sterling is an incredibly creative audio producer and writer, but what really set him apart was his ability to understand the personality of the station. He didn’t just make things sound good—he made them feel right. His promos brought promotions to life, and his imaging connected with listeners in a way that made KSBJ feel personal, trusted, and one-of-a-kind.

Any team would be stronger with his creativity, his instincts, and his heart for serving listeners well.

I’ve been in radio for over 40 years and if you were to asked me the best creative/production guy in the business, I would say Sterling Tarrant without thinking.  I’m always amazed at how creative he is and how fun his spots are to listen to.  They make me laugh, cry, and connect at such a deep level.  

He’s a great team member, especially if you are moving into Fundraising 365 and need content on-air all year long reminding folks of the importance of continued. giving.   When it comes to being creative and his production skills, he’s my hero.  I would hire Sterling Tarrant in two seconds flat.  There isn’t a close second.  

"Sterling has been a part of the CMB community for many years and has served us faithfully. He is an incredibly gifted and creative leader with a unique ability to turn vision into compelling audio and production that truly connects with audiences. He consistently brings both excellence and heart to every project. I’ve told him repeatedly that he is the Godfather of Christian Radio production."

I can’t think of someone who is more professional, creative, and good to work with than Sterling Tarrant. Sterling is the cream of the crop in our industry. If you need someone to do any production work from imaging to phone calls, Sterling will make your pieces shine. You will not be disappointed.

“Sterling and I worked together at KSBJ for 5 years, and many of my favorite emails were receiving finished work from him. It was like opening presents on Christmas morning. Shake the box and open the attachment. What good things are inside this one? 

Sterling's work was always genuinely creative (and in our industry that word gets tossed around too lightly). His was improv-level creative. It was effective. It got people's attention. The copy landed, the use of sound landed. He understands persuasion and how to craft messages that are remembered and acted on. He understands it so well that I had the honor to co-present with him at a CMB event on his "radio railroad" philosophy of messaging and I got to learn from him as well.

When the AE's on our Sales team at CRISTA needed to sharpen their copywriting skills a few years ago, I immediately thought of Sterling, and along with our GSM, we asked him to teach on how to elevate their performance in this area. Sterling is one of the best in the business. I've recommended him to other stations before, and I'm doing it again!”